Filling the
Classrooms.
An admissions growth story.
How a structured Meta advertising engine and consistent organic social media presence turned Maple Ridge School into a recognised local name in Abbottabad — converting local parents into admission leads, campus visits and enrolled students.
Maple Ridge School
Abbottabad, Pakistan
A young school entering a competitive local market
Maple Ridge School is a pre-school in Mandian, Abbottabad, built around the promise “Dawn of a New Day.” The school had a strong campus and clear education vision, but needed stronger online visibility, parent trust and a predictable admissions pipeline.
The Institution
Pre-School to Grade 2, expanding toward Grade 5 with child-led learning and modern pedagogy.
The Market
Abbottabad and surrounding towns, where parent trust and local reputation drive decisions.
The Goal
Generate admission inquiries from genuinely interested local parents at a sustainable cost.
The Season
Admissions open in February, creating a short and high-stakes conversion window.
Low visibility, limited budget and a narrow admission window.
Maple Ridge needed awareness among parents who had never heard of the school, a steady flow of qualified inquiries, and a credible social presence — without wasting budget on clicks that never became admissions.
What we set out to achieve
The campaign was designed around measurable admissions performance, not vanity metrics.
Generate admission inquiries from genuinely interested local parents.
Build brand awareness across Abbottabad’s catchment area.
Create a credible social presence that reassured families.
Convert leads into campus visits and confirmed admissions.
Improve cost per lead month over month as data accumulated.
A five-pillar admissions growth system
Rather than boosting posts randomly, we built a deliberate funnel: foundation, targeting, creative, conversion and fast follow-up.
Foundation & Tracking
Meta Business Suite, pixel setup, instant lead forms and clean conversion tracking.
Hyper-Local Targeting
Parents within a tight radius of the campus, layered with age, interest and behaviour signals.
Three-Stage Funnel
Awareness, consideration and conversion campaigns warmed parents before asking them to inquire.
Trust-First Creative
Campus tours, classroom content, parent voices and the “Dawn of a New Day” story.
Rapid Lead Handling
Instant WhatsApp follow-up, same-day calls and a clear campus visit booking flow.
Four months of focused admissions growth
We started conservatively, gathered data, then scaled spend into proven audiences as lead quality improved.
| Phase | Ad Spend | Reach | Leads | Cost / Lead | Admissions |
|---|---|---|---|---|---|
| Month 1Foundation & Soft Launch | Rs30,000 | 62,000 | 78 | Rs385 | 9 |
| Month 2Scaling Winners | Rs45,000 | 118,000 | 142 | Rs317 | 21 |
| Month 3Peak Admission Season | Rs55,000 | 154,000 | 205 | Rs268 | 38 |
| Month 4Optimise & Retarget | Rs50,000 | 138,000 | 187 | Rs267 | 28 |
| Total4 Months | Rs180,000 | 472,000 | 612 | Rs294 avg | 96 |
Leads generated per month
Cost per lead falling
A full admissions pipeline from paid and organic social
Four months of disciplined execution turned a near-invisible school into a recognised local name with measurable enrolment growth.
70×
A focused Rs180,000 media spend generated an estimated Rs12.67M in first-year enrolment value, with an average cost per admission of Rs1,875.
Beyond leads, the school became visible and credible
Facebook Followers
1,150 → 8,600 +648% audience growthInstagram Followers
280 → 4,250 Strong local visibility liftEngagement Rate
2.1% → 7.4% 3.5× engagement liftOrganic Reach
540K From posts and reelsStructure beat boosting
Real Funnel
Awareness, retargeting and conversion worked together instead of relying on random boosted posts.
Local Precision
Budget stayed focused on parents close enough to actually enrol their children.
Trust-First Creative
Campus, classroom and parent-focused content reduced hesitation and built confidence.
Fast Follow-Up
WhatsApp and same-day calls converted online curiosity into real campus visits.
Scaling on Proof
Budget increased only when data showed which ads and audiences were winning.
A new school, a full pipeline, and a brand parents recognise.
In four months, Maple Ridge School generated 612 admission leads and 96 enrolments while transforming its online presence from invisible to influential.
Services Delivered
Social Media Management
Meta Lead Generation
Creative Strategy
Campaign
Admission Season 2026
Facebook & Instagram
Abbottabad, Pakistan