Building Demand
for a Builder.
A B2B growth story.
How a three-channel digital engine turned a respected Jeddah contractor's reputation into a measurable pipeline — generating qualified project inquiries and won contracts across the Kingdom.
Sahara Construction
Jeddah, Saudi Arabia
A respected contractor, invisible online
Sahara Construction Contracting Company is a Jeddah-headquartered firm delivering integrated civil and electromechanical solutions across the Kingdom, built on a reputation for quality, safety and engineering excellence aligned with Vision 2030.
The Firm
Civil & electromechanical contracting — infrastructure and construction delivered to the highest standards.
The Market
Kingdom-wide B2B — Jeddah, Riyadh & the Eastern Province, serving developers and enterprises.
The Buyers
Property developers, consultants, facility managers and main contractors awarding work.
The Context
A Vision 2030 construction boom — high opportunity, but a crowded, competitive field.
Translate an offline reputation into online demand.
Sahara needed a credible digital presence matching the quality of its work, a way to capture high-intent buyers actively searching for contractors, and a system to generate and qualify project leads — while filtering out the job-seekers and low-value clicks that plague construction advertising.
What we set out to achieve
Every channel was optimised for pipeline and contracts won — not vanity clicks.
Build digital authority that reflects Sahara's real-world quality.
Capture high-intent demand from decision-makers actively searching for contractors.
Generate qualified project leads — real opportunities, not job applications.
Feed the sales team a steady, trackable pipeline of meetings and tenders.
Prove ROI in the only terms that matter in B2B: pipeline and contracts won.
Three cores, one engine
Social built the credibility, Meta created the demand, and Google captured it at the moment of intent — each channel covering another's blind spot.
Social Media Management
Turning Sahara's project portfolio into a living showcase of authority across LinkedIn, Instagram & Facebook — the credibility layer every buyer checks before reaching out.
Meta Ads
Creating demand at scale — putting completed-project stories in front of developers and enterprises, then retargeting engagers into consultation leads.
Google Ads
Capturing demand at the moment of intent — appearing exactly when a buyer searches for a contractor, and filtering out everyone who isn't one.
Six months of integrated, full-funnel execution
Google captured existing demand, Meta created new demand, and social made both credible.
| Core | Spend | Reach / Clicks | Leads | Cost / Lead | Role |
|---|---|---|---|---|---|
| Social MediaOrganic Authority | — | 1.9M reach | 156 posts | — | Credibility layer |
| Meta AdsDemand Creation | SAR 60,000 | 1.24M reached | 412 | SAR 146 | Top-funnel volume |
| Google AdsDemand Capture | SAR 90,000 | 6,400 clicks | 168 | SAR 536 | 68% of wins |
| Total6 Months | SAR 150,000 | 1.6M reached | 580 | SAR 1,027 avg | 11 contracts won |
Leads by channel
Cost per lead by channel
An offline reputation, now a measurable pipeline
Six months of integrated execution across all three cores turned Sahara's reputation into a repeatable, trackable pipeline.
SAR 41M
A SAR 150,000 media investment influenced a SAR 41M qualified pipeline and an attributed SAR 15.4M in won contracts — acquiring multi-million-riyal projects at roughly SAR 13,636 each.
The compounding effect of organic authority
LinkedIn Followers
420 → 6,800 +1,519% B2B growthInstagram Followers
1,100 → 9,400 Strong regional visibilityEngagement Rate
1.8% → 6.2% 3.4× engagement liftCombined Audience
2.3K → 21.4K Across all channelsA full-funnel engine, not single-channel spend
Full-Funnel, Not Single-Channel
Google captured existing demand, Meta created new demand, and social made both credible — covering each other's blind spots.
B2B Intent Filtering
Disciplined negative keywords and lead qualification kept spend on real projects, not job-seekers and students.
Proof-Led Content
Completed-project showcases turned Sahara's portfolio into its strongest sales asset.
The Right Success Metric
Optimised for cost per qualified opportunity and contracts won — because one deal outweighs a thousand cheap clicks.
Compounding Authority
As organic presence matured, paid conversion costs fell — credibility built once kept paying back across every channel.
An offline reputation, now a measurable pipeline.
In six months, a SAR 150,000 investment across social media, Meta and Google generated 580 project inquiries, 146 qualified opportunities and 11 won contracts — influencing a SAR 41M pipeline and building the digital authority Sahara's work always deserved.
Cores Delivered
Social Media Management
Meta Ads
Google Ads
Engagement
6-Month Programme
B2B Construction
Kingdom of Saudi Arabia