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Kinetx Group

Case Study

How We Helped a Luxury Womenswear Brand Grow Online

A 360° digital marketing case study for Vestra by FaizaYaseen, focused on brand awareness, paid ads, influencer marketing, social media management, and e-commerce growth.

Client Vestra by FaizaYaseen
Category Luxury Womenswear
Market Pakistan
Service 360° Marketing
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Vestra Case Study Mockup

+408%

Sales Growth

Month Over Month

~500%

Return on Ad Spend

Sustained

+144%

Store Sessions

Month Over Month

400K+

Monthly Revenue

Reached in 3 Months

A premium fashion brand ready to scale

Vestra by FaizaYaseen is a premium Pakistani womenswear brand offering stitched and unstitched collections, including luxe silk, luxury lawn, festive wear, and party edits.

The brand had strong products and a premium aesthetic, but as a newly launched label, it needed awareness, reach, trust, and consistent online sales in a highly competitive market.

01

No Brand Awareness

The brand was newly launched and needed recognition from scratch.

02

Premium Price Point

Customers needed trust and confidence before making a purchase.

03

Competitive Market

The fashion category was crowded with established brands.

04

Awareness & Sales

The goal was to build visibility and conversions together.

Our Strategy

360° Growth System

We connected paid ads, influencer marketing, social media management, and creative testing into one complete growth system.

M

Meta Ads

Full-funnel campaigns including prospecting, retargeting, catalogue ads, and creative testing.

  • Prospecting campaigns
  • Retargeting ads
  • Creative testing
T

TikTok Ads

Native-style short video campaigns designed to introduce the brand to fresh audiences.

  • Trend-led creative
  • Hook-first videos
  • Audience discovery
I

Influencer Marketing

Collaborations with fashion influencers to build credibility, trust, and social proof.

  • Fashion creators
  • Try-on content
  • Paid ad repurposing
S

Social Media Management

Consistent content, brand visuals, posting, engagement, and community management.

  • Daily content
  • Brand grid
  • DM management

From soft launch to consistent high-value orders

Through a complete digital marketing approach, Vestra by FaizaYaseen moved from a soft launch to consistent high-value orders. The brand achieved strong month-over-month growth, increased website sessions, improved order volume, and maintained profitable return on ad spend.

PKR 446.7K

Total Sales

12.1K

Store Sessions

+350%

Orders Growth

~500%

ROAS

Monthly Revenue — Launch to Scale

Month 1 Month 2 Month 3 Month 4 Month 5
400K+ Monthly revenue reached
≈ Rs. 16.5K Average order value
Daily Consistent orders
The Journey

Five Months, One Growth Curve

01

Month 1

Foundation

Tracking, brand voice, grid setup, and first campaigns launched.

02

Month 2

Traction

Rapid testing found winning angles and stronger performers.

03

Month 3

Breakthrough

Revenue crossed 400K+ with full-funnel system performance.

04

Month 4

Scale

Influencer content expanded reach and improved paid assets.

05

Month 5

Consistency

Daily orders and stable return on ad spend created predictable growth.

Want Results Like This for Your Brand?

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